TWE 31 - Building a Killer Social Media Strategy to Attract and Retain Millennials

Summary

Amr Kawashti from In Your Shoe discusses how to build a brand that focuses on selling to millennials. Amr discusses content strategy and winning social media tactics to increase engagement and loyalty from millennial customers.

Amr Kawashti

Founder of In Your Shoe

What you'll learn

- How to adjust your marketing strategy to changing customer behaviour - Maximising the ROI from your ad spend, how to spend money wisely on Google and Facebook ads to attract millennials - How to incorporate storytelling to build loyal followers Amr Kawashti is the co-founder and managing partner of In Your Shoe, a unique fashion producer & ecommerce platform focusing on creating diverse statement products to allow people to express themselves in a unique way.

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