TWE 11: Using Long Tail Keywords to Test The Market and Other SEO Tricks to Grow During COVID-19

Summary

Isaac Grinsdale, Head of SEO at TOAD Diaries, discusses how his company is adapting SEO strategy, keyword research and using data to inform the product offerings.

Isaac Grinsdale

What you'll learn

- How to use long tail strategy and eBay to test the market - A/B testing your email subject line - Adapting marketing strategy and email campaigns for a more appropriate and sensitive response to COVID-19 

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