TWE 19: Innovate or Die - How Ecommerce Can Ride The Pandemic Wave

Summary

John Boone, Founder and CEO of Pure Web Results, discusses different ways Ecommerce brands, especially small businesses, can take advantage of the opportunities during the pandemic. He also focuses on how brands should build an authentic messaging to connect with their customers.

Josh Boone

What you'll learn

- How to build a deep and authentic branding message to connect with your customers - How to try different channels including unconventional ones like reddit to understand your customers - Why big brands have a blind spot that you can take advantage of.

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