TWE 23: How to Optimize Your Conversion Funnel and Understand Data Like a Pro

Summary

Ruben Ugarte from Practico Analytics, discusses anything related to data and how you can understand it better. He talks about conversion funnel, common mistakes when it comes to analysing your data and A/B testing.

Ruben Ugarte

What you'll learn

- Common mistakes ecommerce businesses make when it comes to understanding data - How to analyse your conversion funnel and spot outliers - How to prioritise experiments and how to run A/B testing effectively. 

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