TWE 24: Adapting Your Business to Changing Customer Needs

Summary

Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Christina also discusses in details how she's made changes to the her business model and website from this pandemic.

Christina Ganim

What you'll learn

- How to future-proof and mitigate risks in your business - How the pandemic has resulted in a change in her business model - How has her marketing strategy changed to retain customers and keep them engaged T

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