Jessica Lister, Director of SEO at Trinity, discusses how brands can start communicating with customers with empathy and transparency. Jessica focuses on innovative ideas some leading ecommerce brands have done to keep customers engaged in this time of crisis.
- How to use empathy in your marketing and communications - How to up your content marketing game on a tight budget - Different innovative ways to reinvent your brand and products during a pandemic
David Somerfleck from DMS,Blue discusses why simplicity is so important to your marketing campaigns and homepage. David focuses on key changes he recommends to marketing strategy, advice for SME and how to take your business online.
