TWE 27: Planning A Successful Google Ads Strategy for Ecommerce

Summary

Roy Steves from StatBid discusses how to build a winning Google ads strategy for ecommerce brands. Roy focuses on bidding strategy, using the right keywords for different parts of your conversion funnel and metrics you should be measuring, .

Roy Steves

What you'll learn

 - What are the right metrics you should be measuring, why ROI may not be a good metric after all - Tips to manage and run small scale A/B tests - The strategy used by a successful knitting brand

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