Roy Steves from StatBid discusses how to build a winning Google ads strategy for ecommerce brands. Roy focuses on bidding strategy, using the right keywords for different parts of your conversion funnel and metrics you should be measuring, .
- What are the right metrics you should be measuring, why ROI may not be a good metric after all - Tips to manage and run small scale A/B tests - The strategy used by a successful knitting brand
David Somerfleck from DMS,Blue discusses why simplicity is so important to your marketing campaigns and homepage. David focuses on key changes he recommends to marketing strategy, advice for SME and how to take your business online.
