TWE 30: How to Build a Go-To-Market Strategy For Ecommerce

Summary

Lynn Power from MASAMI Haircare discusses how her business has used storytelling to create a powerful brand mission. Lynn focuses on branding, values and listening to customers.

Lynn Power

Co-founder and CEO of MASAMI Haircare, a premium haircare brand designed for the ultimate in botanical hydration, texture and shine.

What you'll learn

- How to use your brand values and mission to guide your ecommerce business - How to use storytelling to create a powerful brand mission - Incorporating your brand values and mission in your website - How to improve your homepage design with customer feedback

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